How to Automate Monthly Google Ads Reports in 20 Minutes Using Make.com
If you manage Google Ads for clients, you know the monthly reporting grind - logging into each account, copying metrics, pasting into spreadsheets, and formatting everything manually. This Make.com automation eliminates that tedious process by pulling campaign data, formatting all metrics correctly, and updating client reports automatically.
The Hidden Cost of Manual Google Ads Reporting
Digital marketing agencies lose an average of 5-10 hours per client each month on manual Google Ads reporting. The process typically involves:
- Logging into each client's Google Ads account individually
- Navigating to the campaigns tab and selecting date ranges
- Copying campaign names, IDs, and performance metrics
- Pasting into pre-formatted Google Sheets templates
- Manually calculating ROAS and other derived metrics
- Formatting all numbers to consistent decimal places
At 2:15 in the video tutorial, you'll see how these manual steps create bottlenecks - especially when managing multiple clients with dozens of campaigns each.
The tipping point: Most agencies hit maximum frustration around 5-7 clients, when reporting consumes entire workdays each month. This is when automation becomes essential rather than optional.
How Make.com Solves the Reporting Problem
Make.com (formerly Integromat) connects directly to the Google Ads API through pre-built modules. This allows you to:
- Pull campaign data automatically without manual login
- Format all metrics consistently (dollars, percentages, decimals)
- Calculate derived metrics like ROAS automatically
- Update Google Sheets templates with fresh data
- Handle multiple clients through a single workflow
The solution shown at 4:30 in the video demonstrates how Make.com's Google Ads module can run custom queries to pull exactly the metrics you need - campaign name, ID, cost, CPC, CTR, clicks, conversion value, cost per conversion, and ROAS.
Step-by-Step: Setting Up Your Google Ads Automation
Step 1: Prepare Your Google Sheets Template
Before building the automation, create a Google Sheet with columns for all metrics you want to track. The video at 6:15 shows a basic template with:
- Campaign name
- Campaign ID
- Cost
- Cost per click (CPC)
- Clickthrough rate (CTR)
- Clicks
- Conversion value
- Cost per conversion
- Return on ad spend (ROAS)
Step 2: Connect Google Ads to Make.com
At 8:45 in the tutorial, you'll see how to:
- Add the Google Ads module to your Make.com scenario
- Select "Run a custom report"
- Choose your Google Ads account connection
- Input your custom query to pull specific metrics
Step 3: Map Data to Google Sheets
The final step at 18:20 shows how to:
- Add the Google Sheets "Add a row" module
- Paste your spreadsheet ID
- Map each metric from Google Ads to its corresponding column
Pro Tip: Use the iterator module if you have multiple campaigns. At 16:40 in the video, you'll see how this automatically processes each campaign in sequence.
Critical Metric Formatting You Can't Skip
Google Ads API returns some metrics in micros (millionths of a unit), requiring conversion before they're human-readable. At 11:30 in the video, you'll see the essential formatting steps:
- Cost metrics: Divide by 1,000,000 to convert from micros to dollars
- CTR: Multiply by 100 to convert from decimal to percentage
- ROAS: Calculate as (conversion value / cost)
The tutorial at 13:50 demonstrates how to use Make.com's "Set multiple variables" module with the formatNumber function to handle all this automatically:
formatNumber({metric}/1000000; 2; "."; "") This formula converts micros to dollars with 2 decimal places and proper formatting.
Handling Multiple Clients in One Workflow
The real power comes when managing multiple accounts. At 16:40 in the video, you'll learn how to:
- Add an iterator module after the Google Ads query
- Select "Campaign ID" as your iteration field
- Let the automation process each campaign sequentially
For multiple clients:
- Duplicate the workflow for each client account
- Or use a single workflow with account switching logic
- Send each client's data to separate spreadsheet tabs
Agency secret: Add a "Client Name" column in your template, then use Make.com to populate it automatically based on which account is being processed.
When to Schedule Your Automated Reports
The tutorial recommends running reports on the 1st of each month to capture complete previous-month data. At 19:30, you'll see scheduling options:
- Monthly: 1st at 9 AM (gives time for final day's data to process)
- Weekly: Monday mornings for previous week
- Daily: Early morning for previous day's performance
Make.com's scheduler lets you:
- Set the frequency (daily/weekly/monthly)
- Choose specific days/times
- Handle timezone differences automatically
Calculating Your Potential Time Savings
Let's break down the math:
- Manual reporting: 30-60 minutes per client per month
- Automated reporting: 2 minutes setup per client (one-time) + 0 ongoing
| Number of Clients | Monthly Time Saved | Annual Time Saved |
|---|---|---|
| 5 | 2.5-5 hours | 30-60 hours |
| 10 | 5-10 hours | 60-120 hours |
| 20 | 10-20 hours | 120-240 hours |
At 20 clients, you're saving 3 full work weeks annually - time better spent on strategy and client growth.
Watch the Full Tutorial
See the complete workflow in action from 4:30-18:20 in the video, where we demonstrate live how to connect Google Ads to Google Sheets, format all metrics correctly, and set up scheduled delivery.
Key Takeaways
Manual Google Ads reporting steals valuable time from agencies and in-house teams alike. This Make.com automation solves the problem by:
- Pulling campaign data automatically via API
- Formatting all metrics correctly without manual work
- Updating client reports on a scheduled basis
- Handling multiple accounts through a single workflow
In summary: What takes hours manually can run automatically in minutes each month. The initial setup pays for itself in time savings within 1-2 reporting cycles.
Frequently Asked Questions
Common questions about this topic
You can include any metric available in Google Ads API including campaign name, ID, cost, CPC, CTR, clicks, conversion value, cost per conversion, and ROAS. The system pulls these directly from your account and formats them automatically.
The Make.com Google Ads module supports all standard and custom columns available through the API. You design the report template with your preferred metrics, then map each one in the automation.
- Standard metrics: Impressions, clicks, CTR, conversions
- Cost metrics: Cost, CPC, cost per conversion
- Performance metrics: Conversion value, ROAS, impression share
The automation can run daily, weekly, or monthly. Most agencies schedule it for the 1st of each month to pull the previous month's complete data automatically.
Make.com's scheduler offers flexible timing options. You can set it to run:
- Monthly: 1st at 9 AM (recommended for client reporting)
- Weekly: Monday mornings for previous week's data
- Daily: Early AM for yesterday's performance snapshot
No coding required. The Make.com visual interface lets you connect Google Ads to Google Sheets with simple drag-and-drop modules. Basic spreadsheet skills are all you need.
The tutorial shows the complete no-code setup process:
- Drag Google Ads module into your scenario
- Connect your account with OAuth
- Map fields to your spreadsheet columns
- Use pre-built functions for formatting
Yes. The automation can iterate through multiple Google Ads accounts and send each client's data to separate spreadsheets or tabs. One workflow can serve dozens of clients.
For multiple accounts:
- Add all client Google Ads accounts to your Make.com connections
- Use the iterator module to process each account sequentially
- Route data to client-specific spreadsheets using folder/tab logic
Agencies report saving 5-10 hours per month per client. For 10 clients, that's 50-100 hours monthly regained from manual copy-pasting and formatting spreadsheets.
The savings compound because:
- No manual login to each account
- Automatic metric formatting
- Simultaneous processing of all campaigns
- Zero time spent on ROAS/CPA calculations
The system handles all number formatting automatically - converting micros to dollars, percentages to readable decimals, and ensuring consistent decimal places across all metrics.
Key formatting features:
- Cost metrics always show as dollars (not micros)
- CTR displays as percentage (e.g. 2.15%) not decimal
- All numbers maintain consistent decimal places
- ROAS calculates automatically from raw values
Absolutely. You design the Google Sheets template with your preferred columns, branding, and layout. The automation simply populates the data while preserving your formatting.
Template customization options:
- Add your agency logo and branding
- Include client-specific notes or analysis
- Create custom data visualizations
- Add conditional formatting rules
GrowwStacks can build this exact automation for your agency within 2 business days. We'll connect your Google Ads accounts, design custom report templates, and set up scheduled delivery.
Our implementation package includes:
- Unlimited client account connections
- Custom Google Sheets report templates
- Scheduled delivery setup
- Training for your team
Ready to Automate Your Google Ads Reporting?
Manual reporting steals time from client strategy and business growth. Let GrowwStacks build your custom automation and give you back 50+ hours monthly.