How I Automated LinkedIn Image Posts with AI Using Make.com, Claude API & Ideogram
Most businesses struggle to maintain a consistent LinkedIn presence - creating quality content takes hours each week. This automation turns raw notes into polished LinkedIn posts with AI-generated images in minutes, while keeping human approval in the loop. No design skills or daily writing required.
The Problem With LinkedIn Content
Maintaining an active LinkedIn presence is crucial for B2B businesses, but creating quality content consistently is time-consuming. Most marketers and business owners face three core challenges: coming up with fresh ideas daily, writing engaging posts that sound human, and creating professional visuals to accompany them.
This automation solves all three by combining AI content generation with human oversight. At 2:15 in the video, you'll see how raw bullet points transform into polished LinkedIn posts complete with hashtags and AI-generated images - all while preserving your brand voice.
Businesses using this system report saving 5-7 hours per week on content creation while actually increasing their posting frequency from 1-2 times per week to daily. The human approval step ensures quality control while eliminating the blank page problem.
How The Automation Works
The system runs on two Make.com scenarios that work together. Scenario 1 handles content generation, while Scenario 2 manages the approval and publishing workflow. Everything starts in a Google Sheet that serves as your content calendar.
When you add a new row with raw notes and select a post type (text, image, or carousel), the automation kicks off. For image posts, Claude AI generates both the post copy and an optimized image prompt. The image prompt goes to Ideogram's API which creates professional visuals suited for LinkedIn.
Image Generation Process
What makes this system unique is how it handles image generation. Unlike manual processes where you'd need design skills or to brief a designer, Claude AI writes the image prompt automatically based on your content. The prompt gets optimized for visual appeal and brand consistency.
Ideogram then generates the image and returns a URL, which gets stored in your Google Sheet. The approval email includes both the post copy and a link to preview the image. At 5:30 in the video, you can see how the generated image appears exactly as it will on LinkedIn - no surprises when it goes live.
The entire image creation process happens in under 90 seconds, yet produces professional results that would take most marketers 30+ minutes to create manually. The system can maintain consistent visual branding across all posts by incorporating your style preferences into the AI prompts.
Approval Workflow
Human approval is the secret sauce that makes this automation work for businesses. When content is generated, you receive an email with the draft post and image preview. A simple reply of "approve" triggers publishing, while any edits you make get incorporated automatically.
The system uses Gmail's thread ID to connect your approval back to the original content in Google Sheets. Scenario 2 in Make.com watches for your reply, then routes the post to the correct publishing path based on its type. At 7:45 in the video, you'll see how seamless the approval process is in action.
Carousel Document Posts
Beyond text and image posts, the system also automates LinkedIn carousels. For these, Claude generates the content which gets merged with a branded HTML template from Google Drive. PDF.co converts this to a professional-looking PDF that gets stored and linked in your content calendar.
At 9:20 in the video, you can see sample carousel pages with clean formatting and branding. While LinkedIn's API restrictions currently require manual upload for carousels (pending partner approval), the automation handles everything up to that final step, saving hours of document creation time.
Platform Requirements
This automation connects several platforms through Make.com. You'll need accounts with: Make.com (for orchestration), Claude API (content generation), Ideogram (image creation), Google Workspace (Sheets, Drive, Gmail), and a LinkedIn Business account with API access.
An important note at 10:30 in the video explains LinkedIn's API tiers - while text and image posts work with standard access, carousel uploads require partner-level approval. The system is designed to accommodate all three post types, with carousel publishing activating automatically once approved.
The entire tech stack costs under $100/month for most businesses, paying for itself many times over in saved content creation time and increased LinkedIn engagement.
Watch the Full Tutorial
See the complete automation in action from content creation to approval to publishing. At 4:10, you'll see the Ideogram image generation process, and at 6:30, watch how the approval email triggers the LinkedIn post automatically.
Key Takeaways
This LinkedIn automation system demonstrates how AI can handle the heavy lifting of content creation while preserving human oversight where it matters most. By combining Claude's writing, Ideogram's visuals, and Make.com's workflow automation, businesses can maintain a professional LinkedIn presence with minimal daily effort.
In summary: The system turns raw notes into polished LinkedIn posts with AI-generated images in minutes, routes everything through simple email approval, and publishes automatically - saving 5-7 hours per week while increasing content quality and consistency.
Frequently Asked Questions
Common questions about this topic
Automating LinkedIn posts with AI saves 5-7 hours per week on content creation while maintaining quality. The system generates professional-looking posts from raw notes, creates branded images automatically, and routes everything through human approval before publishing.
This ensures consistency while eliminating the blank page problem many marketers face. Businesses using this approach typically see increased engagement from posting more frequently with higher-quality content.
- Saves 5-7 hours weekly on content creation
- Maintains consistent posting schedule
- Professional visuals without design skills
The approval workflow sends both the AI-generated post copy and image preview to your email. You simply reply 'approve' to publish or make edits directly in the email. The system captures your response and either publishes as-is or updates the content based on your feedback.
This human-in-the-loop approach prevents AI mishaps while requiring minimal effort from you. The entire process takes about 30 seconds per post - just long enough to review and click reply.
- Receive draft posts via email with image previews
- Reply "approve" or include edits
- System handles publishing automatically
The workflow uses Claude API for text generation (creating post copy and image prompts), Ideogram for AI image generation, and PDF.co for document conversion when creating carousel posts.
These specialized AI services work together through Make.com's automation platform to handle different content formats with professional results. Each was selected for its specific strengths in creating LinkedIn-optimized content.
- Claude API - Text generation and image prompts
- Ideogram - Professional image creation
- PDF.co - Document conversion for carousels
Yes, the system handles three post types: text posts, image posts (with AI-generated visuals), and carousel document posts. You specify the post type in your content calendar, and the automation routes accordingly.
Each format has its own generation and publishing path while sharing the same approval workflow and core infrastructure. This flexibility lets you mix post types while maintaining a consistent publishing process.
- Text posts - AI-generated copy only
- Image posts - Copy + AI-generated visuals
- Carousel posts - Multi-page branded documents
Claude AI first generates an optimized image prompt based on your content. This prompt goes to Ideogram's API which creates professional-looking images suitable for LinkedIn. The generated image URL is stored automatically and included in your approval email.
When you approve, Make.com handles uploading the image directly to LinkedIn using just the URL - no manual file handling required. The entire process from note to published image post happens in under 5 minutes with just one email reply from you.
- AI writes optimized image prompts
- Ideogram generates professional visuals
- URL-based publishing eliminates file handling
The system connects Google Sheets (content calendar), Claude API (content generation), Ideogram (image creation), Gmail (approval workflow), Twilio (SMS notifications), and LinkedIn (publishing).
Make.com orchestrates everything, moving data between platforms automatically while maintaining your brand voice and quality standards across all posts. The integration creates a seamless workflow from idea to published post.
- Google Sheets - Content calendar and storage
- Claude + Ideogram - Content and image creation
- Gmail + LinkedIn - Approval and publishing
While powerful, this automation requires technical expertise to configure the API connections, approval logic, and multi-path routing. The Make.com scenarios contain over 50 modules working together.
However, once set up, the system runs automatically with minimal maintenance. Most users see ROI within 2-3 months from time savings alone. The technical complexity is front-loaded during implementation.
- Requires technical setup (50+ Make.com modules)
- 2-3 month ROI from time savings
- Minimal maintenance after implementation
GrowwStacks specializes in building custom LinkedIn automation systems like this for businesses. We handle the technical implementation from start to finish - configuring Make.com scenarios, setting up API connections, designing approval workflows, and training your team.
Our clients typically see a 3-5x increase in LinkedIn content output with higher consistency. We tailor each system to your brand voice, content preferences, and posting goals.
- End-to-end implementation service
- Customized to your brand voice
- 3-5x increase in content output
Stop Wasting Hours on LinkedIn Content Creation
Every minute spent staring at a blank post draft is time not growing your business. Let us build your automated LinkedIn content system so you can maintain a professional presence without the daily grind.