How to Build Your Own Team of AI Agents That Work 24/7
Most solopreneurs and small teams struggle with being pulled in too many directions. What if you had a digital workforce handling emails, managing calendars, and automating workflows while you sleep? Relay.app lets you create AI agents that work like proactive team members - here's how to get started in minutes.
What Makes Relay.app Different?
Most automation tools require you to manually trigger workflows or set up complex rules. Relay.app takes a fundamentally different approach by creating autonomous AI agents that work like digital team members. These agents don't just follow instructions - they proactively look for work to do based on their assigned roles.
As Jacob, Relay.app's founder, demonstrates in the video, these agents integrate directly with your existing tools (like Gmail, Slack, and Google Calendar) and perform real work on your behalf. Unlike traditional bots that simply move data between apps, Relay agents can make judgment calls, learn from feedback, and improve over time.
Key difference: While most automation requires you to push work through systems, Relay agents pull work toward completion by actively monitoring for tasks that need attention - just like a human assistant would.
Real-World AI Agent Examples
In the demonstration, Jacob shows several specialized agents already working for him: a personal assistant, sales assistant, email marketer, LinkedIn marketer, and business analyst. Each agent focuses on a specific domain, becoming increasingly skilled at its particular responsibilities.
These aren't theoretical concepts - they're performing real business functions. The personal assistant manages emails and calendar, the sales assistant handles prospect follow-ups, and the marketing agents create and distribute content. This specialization allows each agent to develop deeper expertise than a single general-purpose assistant could.
- Personal Assistant: Manages emails, schedules, and meeting prep
- Sales Assistant: Handles prospect follow-ups and CRM updates
- Email Marketer: Creates and sends email campaigns
- Business Analyst: Generates reports and identifies trends
How to Create Your First AI Agent
Creating your first AI agent in Relay.app takes just minutes. As shown at the 1:15 mark in the video, you start by clicking "Create New Agent" and selecting the type of assistant you need. The platform offers templates for common roles like personal assistants, sales reps, and marketers.
Next, you connect the tools your agent will need to do its job. For a personal assistant, this typically includes email, calendar, and communication platforms. Relay.app integrates with all major business tools through secure OAuth connections.
Pro tip: Start with one simple agent focused on a single pain point (like meeting reminders) rather than trying to build your entire digital team at once. Small wins build confidence in the platform.
Building a Meeting Reminder Workflow
The video demonstrates creating a practical workflow where an agent sends reminder emails to meeting guests who haven't RSVP'd. At 1:45, Jacob shows how to describe this task in plain English: "When I have a meeting upcoming in 3 hours, see if any of the guests have not RSVPd, and send them a polite reminder email."
Relay.app's AI then converts this description into an actual workflow. It asks clarifying questions (like which calendar to use) and builds the automation logic automatically. Once activated, this agent will run independently, checking every meeting and handling reminders without any manual intervention.
- Agent monitors your calendar for upcoming meetings
- 3 hours before each meeting, checks guest RSVPs
- Identifies guests who haven't responded
- Composes and sends personalized reminder emails
- Logs all actions for your review
Scaling Your AI Team
Once you've successfully implemented your first agent, you can gradually expand your digital workforce. The beauty of Relay.app is that each new agent operates independently but can collaborate with others when needed. This allows you to scale specific functions of your business without adding human overhead.
As Jacob mentions, he runs his entire company with these AI agents handling various roles. You can create agents for customer support, content creation, data analysis, and more - each specializing in its domain while you focus on high-value work.
Growth strategy: Add one new agent every 2-4 weeks, starting with your most time-consuming repetitive tasks. Document what works and refine your approach as you expand your digital team.
Watch the Full Tutorial
For a complete walkthrough of creating an AI agent in Relay.app, watch the full video below. At 2:10, you'll see exactly how the platform converts your natural language instructions into a working automation flowchart.
Key Takeaways
Relay.app represents a significant evolution in business automation by creating proactive AI agents rather than passive workflows. These digital team members work around the clock, integrate with your existing tools, and improve with experience - fundamentally changing how solopreneurs and small teams operate.
In summary:
- AI agents work autonomously like digital team members
- Specialized agents outperform general assistants
- Setup takes minutes with no coding required
- Agents learn and improve from feedback
- You can scale your digital workforce as needed
Frequently Asked Questions
Common questions about AI agents and Relay.app
An AI agent in Relay.app is like a digital team member that performs specific tasks automatically. These agents can handle emails, manage calendars, send reminders, and complete other workflow tasks just like a human assistant would.
They work 24/7, get better with feedback, and integrate directly with your existing tools like Gmail, Slack, and Google Calendar. Unlike traditional automation that requires triggers, these agents proactively look for work to do based on their assigned roles.
- Operates autonomously like a team member
- Integrates with your business tools
- Improves performance over time
Setting up your first AI agent in Relay.app is surprisingly simple. The platform guides you through selecting an agent type, connecting your tools, and defining tasks in plain English.
For example, creating a meeting reminder agent takes about 2 minutes - you just describe what you want the agent to do, select your calendar, and the AI builds the workflow automatically. No technical skills or coding knowledge is required.
- Uses natural language instructions
- Visual workflow builder
- Step-by-step guidance
AI agents in Relay.app can handle a wide variety of business tasks including email management, calendar scheduling, document creation, customer follow-ups, data analysis, and more.
Common use cases include sending meeting reminders, following up with unresponsive contacts, organizing inboxes, preparing meeting briefs, and automating repetitive administrative work. The platform continues to add new capabilities based on user feedback.
- Communication management
- Scheduling and calendar coordination
- Customer relationship tasks
No coding skills are required to use Relay.app. The platform is designed for business users who want to automate tasks without technical knowledge.
You describe what you want your AI agent to do in plain English, and the system converts your instructions into automated workflows. The interface uses simple dropdowns and checkboxes rather than code, making it accessible to anyone comfortable with basic business software.
- No programming knowledge needed
- Natural language instructions
- Visual interface
Relay.app stands out by creating proactive AI agents rather than just workflows. While traditional automation requires triggers, Relay agents operate independently, checking for work and making decisions.
They learn from feedback and can handle more complex, judgment-based tasks than typical automation tools. The agent-based approach makes it feel like you're working with a team rather than just setting up rules. This results in more natural, intelligent automation that adapts to your business needs.
- Proactive rather than reactive
- Learns and improves over time
- Handles judgment-based tasks
Relay.app uses enterprise-grade security including encryption for data in transit and at rest. The platform only accesses the specific tools you connect and only performs the actions you authorize for each agent.
You maintain full control over what data each agent can access and what actions they're permitted to take. The company follows strict data protection protocols and regularly undergoes security audits to ensure your information remains protected.
- End-to-end encryption
- Granular permission controls
- Regular security audits
Yes, Relay.app encourages creating multiple specialized agents rather than one general assistant. This allows each agent to become highly skilled at its specific domain.
For example, you might have separate agents for email management, calendar coordination, customer follow-ups, and data analysis - each with its own set of permissions and skills. This specialization leads to better performance than trying to make one agent handle everything.
- Specialization improves performance
- Custom permissions per agent
- Clear division of responsibilities
GrowwStacks helps businesses implement and customize AI agent solutions using Relay.app and other automation platforms. Our team can design agent workflows tailored to your specific business processes, integrate them with your existing tools, and train your staff on managing and expanding your digital workforce.
We offer free consultations to discuss how AI agents could transform your operations. Our experts will analyze your workflows, identify automation opportunities, and help you build a phased implementation plan that delivers quick wins while setting up long-term scalability.
- Custom workflow design
- Tool integration
- Staff training
Ready to Build Your AI Team?
Every day you delay is another day spent on repetitive tasks instead of growing your business. Our automation experts can have your first AI agent up and running in under 48 hours - handling emails, managing calendars, and automating workflows while you focus on what matters most.