How to Whitelabel Your AI Voice Agent Dashboard (Step By Step)
Most businesses using AI voice agents like Thoughtlely struggle with generic analytics dashboards that don't match their brand. This guide shows how to create a completely custom-branded dashboard in under 15 minutes using Lovable's no-code platform - complete with call analytics, contact management, and white-labeling capabilities.
The White-Label Dilemma
Many businesses using Thoughtlely's AI voice agents want to present the technology as their own branded solution. The challenge? Thoughtlely's analytics dashboard clearly shows their branding, making it obvious to clients that you're using a third-party service.
The solution isn't to modify Thoughtlely's interface (which isn't possible), but to create your own completely custom dashboard that pulls all the same data through webhooks. This approach gives you complete control over the branding, analytics presentation, and even lets you add features Thoughtlely doesn't provide.
Key benefit: You can create different dashboard versions for internal teams versus client-facing portals, each with customized views and branding.
Tools You'll Need
To build your white-labeled dashboard, you'll need just two tools:
- Lovable - A no-code platform for creating custom dashboards and web applications using natural language prompts (free tier available)
- Thoughtlely - The AI voice agent platform you're already using (any plan works)
The entire process happens in three phases: creating your dashboard in Lovable, configuring Thoughtlely's automation to send data, and mapping the fields between systems.
Creating Your Dashboard
Start by creating a new project in Lovable. Use a prompt like this to generate your initial dashboard:
"Create an analytical dashboard that receives data via webhook containing: phone number, email, call transcript, recording URL, call tags, agent ID, and call duration. Include sections for: 1) Call analytics with performance metrics, 2) Contact storage, 3) Integrations page showing the webhook URL."
Lovable will generate a complete dashboard in seconds. From there, you can refine it through conversation - asking to add specific charts, change layouts, or modify branding elements. The platform lets you preview changes in real-time and iterate quickly.
Configuring Thoughtlely Automations
In Thoughtlely, navigate to Automations and create a new workflow triggered by "Call Completed." This automation will:
- Extract key information from the call (transcript, recording, contact details)
- Analyze the transcript to assign outcome tags (booked, not interested, etc.)
- Map Thoughtlely's data fields to your Lovable dashboard's expected format
- Send everything to your Lovable webhook URL
The most important step is ensuring all data fields are correctly mapped between systems. Thoughtlely provides dropdown menus to select where each piece of data comes from.
Mapping the Data Flow
Your Lovable dashboard will provide a webhook URL and specify exactly what data it expects. In Thoughtlely's automation builder, you'll map:
- Contact name → Contact card
- Phone number → Contact card
- Email → Contact card
- Transcript → Call completed trigger
- Recording URL → Call completed trigger
- Tags → Extraction field result
- Agent ID → Custom prompt
- Call duration → Call completed trigger
This mapping ensures all data appears correctly in your dashboard. You can always add more fields later as your needs evolve.
Testing Your Integration
Once configured, test your integration by making a call through Thoughtlely. Within seconds, the data should appear in your Lovable dashboard. Key things to verify:
- All fields populated correctly
- Tags properly categorized
- Analytics updating in real-time
- Recording playback works
If any data is missing or incorrect, revisit your field mappings in Thoughtlely. The beauty of this system is you can modify and retest without any coding.
Customizing Your Dashboard
With the basic integration working, you can now fully customize your dashboard:
- Branding: Add your logo, colors, and custom styling
- Views: Create different dashboards for internal vs client use
- Analytics: Add custom metrics beyond Thoughtlely's defaults
- Access control: Set up team member logins with appropriate permissions
All changes are made through Lovable's conversational interface - just describe what you want changed and the platform handles the implementation.
Watch the Full Tutorial
For a complete walkthrough of setting up a white-labeled dashboard (including real-time testing), watch the full tutorial at 4:32 where we demonstrate the entire process from start to finish.
Frequently Asked Questions
Common questions about this topic
While you can't directly modify Thoughtlely's interface, this method lets you create a completely custom-branded dashboard that pulls all the same data through webhooks.
The Lovable platform allows you to design the dashboard with your own branding, analytics views, and even add features Thoughtlely doesn't provide.
- Full control over visual design and branding
- Ability to add custom metrics and features
- Option to create client-specific versions
You can track call transcripts, recordings, caller contact info, call duration, agent performance metrics, call outcomes, and any custom tags you create.
The dashboard can display this data in charts, tables, or any visual format you prefer through Lovable's flexible design system.
- Basic call metadata (duration, time, agent)
- Call content (transcript, recording)
- Business outcomes (bookings, conversions)
No coding is required. The entire setup uses no-code tools - Lovable for dashboard creation and Thoughtlely's automation builder for configuring the webhook.
The most technical part is mapping data fields between systems, which is done through simple dropdown menus and natural language prompts.
- All configuration through visual interfaces
- Natural language prompts for dashboard design
- Drag-and-drop field mapping
The basic dashboard can be created in about 15 minutes as shown in the tutorial.
More complex versions with additional analytics and custom features might take 30-60 minutes to refine through Lovable's iterative design process.
- Initial setup: 15 minutes
- Customization: 30-60 minutes
- Ongoing tweaks: minutes per change
Yes, Lovable allows you to create separate login portals for clients with customized branding and only show their specific call data.
You can control exactly what metrics each client sees and even white-label the interface with their logo and colors while maintaining your master dashboard internally.
- Client-specific login portals
- Custom branding per client
- Data segmentation by client
Lovable offers a free tier that works for testing and small volumes. Paid plans start at $29/month for more advanced features.
Thoughtlely's pricing remains unchanged - you're just adding dashboard capabilities on top of their existing service without any additional fees from them.
- Lovable: Free to $29+/month
- Thoughtlely: No additional cost
- No hidden fees or per-user charges
Yes, one of the biggest advantages is being able to continuously improve your dashboard through Lovable's conversational interface.
Just describe what you want changed - whether adding new analytics, changing visualizations, or modifying the layout - and the platform implements it immediately without any technical work required.
- Add new metrics anytime
- Change visualizations on demand
- Modify branding instantly
GrowwStacks can build custom white-labeled dashboards for your AI voice agents that integrate with your existing CRM and workflows.
We'll handle the Thoughtlely automation setup, Lovable dashboard design, and ensure all your key metrics are tracked - delivering a turnkey solution tailored to your business needs.
- Custom dashboard design and implementation
- Seamless CRM integration
- Free consultation to discuss your requirements
Get Your Custom AI Voice Agent Dashboard
Stop presenting generic analytics to your clients and start delivering branded insights that reinforce your value. Our team can have your custom dashboard live in days, not weeks.