Scale to $10M+ Revenue Without Scaling Your Team

eCommerce brands between $1M–$20M have the widest range of automatable operations. The key workflows:

• Order processing and fulfillment routing — new order triggers, fulfillment center routing based on SKU and location rules, tracking sync back to your store, exception flagging
• Multi-channel inventory sync — real-time inventory updates across Shopify, Amazon, eBay, and Walmart from a central source of truth
• Customer support — AI agents trained on your product catalog and policies handle "where's my order?", return requests, and FAQs 24/7
• Post-purchase marketing — review requests, cross-sell sequences, win-back flows, and loyalty programs triggered by purchase behavior
• Supplier and reorder management — low-stock alerts and automated POs sent to suppliers at configurable reorder points
• Ad reporting — unified ROAS dashboard pulling from Meta, Google, and TikTok with automated daily spend alerts

A $5M eCommerce brand typically recovers 35–40 hours per week across these workflows.

Each platform has different API capabilities, and we build accordingly:

• Shopify — robust GraphQL and REST API with native Make.com integration. Orders, products, inventory, customers, and fulfillments all accessible bidirectionally.
• WooCommerce — REST API fully supported for orders, products, and customer data. Webhooks trigger Make.com scenarios on order events.
• Amazon — Selling Partner API (SP-API) covers orders, inventory, and fulfillment. FBA inventory sync is particularly impactful for multi-channel sellers.
• Klaviyo — bidirectional integration for customer segmentation, triggered flow enrollment, and event tracking from any platform action
• Gorgias — order data, ticket creation, and resolution automation with Shopify context injected into every support ticket automatically

The key architecture principle: all platforms connect to a central Make.com orchestration layer, so data flows correctly regardless of where events originate.

Multi-channel inventory sync is one of the highest-ROI automations for any brand selling on more than one platform. Here's how it works:

1. A central inventory source of truth is established — Airtable, Google Sheets, or your ERP
2. Make.com monitors all sales channels for order events in real time
3. When a unit sells on any channel, the central inventory decrements and all other channel listings update within 60–90 seconds
4. When inventory falls below configurable reorder thresholds, alerts fire and supplier POs can be generated automatically

The result: oversell incidents drop to near-zero. Brands typically see a 40–60% reduction in the ops time spent on manual inventory reconciliation, and customers stop receiving cancellation emails for out-of-stock items.

An eCommerce AI support agent is trained on your specific store data — product catalog, return policy, shipping zones, FAQs, and common edge cases — and handles customer inquiries 24/7 via chat widget, email, or SMS.

What it handles automatically:

• "Where's my order?" — agent pulls live tracking data from ShipStation/EasyPost and provides real-time status
• Return and refund requests — agent verifies eligibility against your policy, generates return labels if approved, and creates the refund
• Product questions — agent answers questions about sizing, materials, compatibility using your product data
• Policy questions — shipping timelines, warranty terms, discount code issues handled instantly

Complex issues (damaged goods, disputes, escalations) are handed to human agents with full conversation context. Brands consistently see 60–70% of tickets resolved without human touch — reducing support costs $40,000–$80,000 annually for a mid-size eCommerce operation.

Investment range by scope:

• Single workflow (e.g., order automation only): $4,000–$8,000, live in 1–2 weeks
• Core operations stack (order + inventory + support AI): $10,000–$18,000, live in 2–3 weeks
• Full stack including marketing automation and reporting: $18,000–$30,000, live in 4–5 weeks

Typical ROI for a $5M eCommerce brand: Order ops savings ($45K) + inventory accuracy improvement ($30K) + support automation ($50K) + post-purchase email lift ($40K) = $165,000 annually. Most builds pay back within 45–90 days.

The three highest-ROI post-purchase automation sequences for eCommerce:

• Review request flow — sent 5–7 days after delivery confirmation. Review rates from automated sequences average 8–15% vs 1–2% for manual outreach. Reviews compound into higher conversion on product pages.
• Win-back sequence — automated 30/60/90-day sequences for customers who haven't repurchased. Personalized based on initial purchase category with relevant product recommendations. Brands typically see 8–12% win-back rates on lapsed buyers.
• Cross-sell/upsell flow — triggered by specific product purchase with complementary product recommendations pulled dynamically from your catalog. Sent at 7 and 14 days post-purchase. Average order value lift of 18–24% on customers who engage.

All flows integrate with Klaviyo or your existing ESP and are personalized based on purchase history, product category, and customer lifetime value.

Unified ad reporting automation pulls spend, impression, click, and conversion data from all platforms daily and compiles it into a single dashboard or Slack/email report — eliminating hours of manual spreadsheet work each week.

What we build:

• Daily automated pulls from Meta Ads API, Google Ads API, and TikTok Ads API
• Data normalised into a unified format and pushed to a Google Sheet or Looker Studio dashboard
• Automated Monday morning performance report delivered to your team's Slack or email
• Budget alert triggers — if daily spend exceeds threshold or ROAS drops below target, instant Slack alert fires
• Anomaly detection — automated flag when any campaign's CPC or conversion rate shifts more than 20% from 7-day average

API updates are the most common maintenance requirement for eCommerce automation — and it's exactly what our support retainer covers. Here's what happens when a platform updates its API:

• Make.com's native Shopify and Amazon integrations are maintained by Make.com — major platform updates are handled automatically at the connector layer
• For custom API integrations (SP-API, TikTok), we monitor API deprecation announcements and update affected scenarios before breaking changes take effect
• Every automation includes error notifications — if any step fails, you receive an immediate alert rather than a silent failure

All projects include 30 days of post-launch support at no additional cost. Clients on a monthly retainer get proactive monitoring and are covered for all platform API updates as they occur.