RSS Feed Automation
Monitor Any Website &
Automate with RSS Feeds
We build RSS-powered automation pipelines using Make.com, Zapier, and n8n — monitoring any blog, news site, or lead platform via RSS and automatically generating social media posts with ChatGPT, updating Airtable, sending Microsoft Teams notifications, and publishing content across platforms the moment new items are detected.
3 Ways We Automate RSS Feeds
We choose the right integration method based on your content sources, destination platforms, and whether you need AI-powered content generation, lead monitoring, or simple structured data extraction.
Make.com RSS Module
Make.com has a native RSS module that watches any RSS feed URL on a defined schedule — detecting new items the moment they are published. Each new item's full data is available as a trigger payload — title, link, description, author, publication date, category, and embedded images. We chain this trigger to any downstream action across hundreds of connected platforms, building complete content monitoring and distribution pipelines without any coding.
Zapier & n8n Integration
Zapier's RSS trigger fires when new items are detected — making it easy for teams already on Zapier to add RSS monitoring to their existing stack, routing feeds to Slack, email platforms, CRMs, and project management tools. n8n provides the same capability self-hosted — ideal for teams monitoring high-volume feeds, handling sensitive content data, or needing unlimited executions without per-operation costs. Both connect seamlessly to any downstream platform your workflow requires.
Custom RSS Parsing & Hosting
For sources that don't provide native RSS feeds — or where the available RSS feed doesn't include all the content needed — we build custom RSS parsers using Python that scrape the target website and generate a structured RSS feed hosted on a server. This custom feed is then monitored by Make.com or n8n exactly like any native RSS feed, giving you automation coverage for any website regardless of whether it officially supports RSS.
Watch Our RSS Feed Automation Demo
A full walkthrough of real RSS automations — from Upwork and community platform lead monitoring to Airtable and Teams, and blog RSS feeds generating AI social media posts across multiple platforms with images.
What We Build With RSS Feeds
Real RSS automation pipelines we have delivered for agencies, content teams, lead generation operations, and businesses monitoring industry news and competitor content.
Lead Platform RSS → Airtable + Microsoft Teams
We monitor lead generation platforms — Upwork, community boards, and other opportunity platforms — using their RSS feeds. When a new lead or opportunity is posted, our Make.com scenario extracts all the listing details — title, description, budget, client information, and posted date — adds it to Airtable as a structured lead record, and sends a Microsoft Teams notification to the relevant team member so they can respond immediately while the lead is fresh.
Blog RSS → ChatGPT → Social Media Posts
When a new blog post is published on a target website, our Make.com scenario detects it via RSS, extracts the full article content including images, and passes it to ChatGPT with a prompt to generate platform-specific social media posts — LinkedIn, Twitter/X, Instagram, and Facebook versions with appropriate tone and length. The generated posts and extracted images are automatically published or scheduled across all connected social media platforms.
News RSS Monitoring & Team Alerts
We build RSS monitoring workflows that watch multiple industry news sources simultaneously — detecting new articles matching specific keywords or topics and routing them to the relevant Slack channel, Microsoft Teams, or email list. Marketing teams stay informed of industry developments, competitor news, or client mentions in real time without manually checking multiple news websites throughout the day.
RSS with Image Extraction & Content Enrichment
Many RSS feeds include embedded image data alongside article metadata. We build Make.com scenarios that extract both the article content and the featured image URL from the RSS payload — using the image in generated social media posts, storing it in Google Drive, or embedding it in notification messages. This gives content teams visually complete automation output rather than text-only posts missing the original article imagery.
Multi-Source RSS Aggregation
We build Make.com scenarios that monitor multiple RSS feeds simultaneously — aggregating content from 5, 10, or 20+ sources into a single unified pipeline. Each new item is processed through the same workflow — enriched with ChatGPT, categorised by topic, logged to Airtable or Google Sheets, and distributed to the appropriate channel or platform based on the source feed or content category — creating a fully automated content intelligence system.
RSS → WordPress Auto-Publish Pipeline
We build content republishing pipelines where RSS-detected articles trigger a Make.com scenario that passes the content through ChatGPT for rewriting or summarisation, generates a featured image, and automatically publishes the result as a new WordPress post with the correct categories, tags, and SEO metadata. This powers content-heavy blogs and news aggregation sites that need a continuous publishing schedule without a full editorial team.
RSS Feed Integrations We Build
From AI content tools and social media platforms to databases and communication tools — we connect RSS feeds with every platform your content and monitoring workflows need to reach.
Ready to Automate Your RSS Feed Monitoring?
Tell us which websites you want to monitor, what you need to do with the content, and where it should go — and we'll design a custom RSS automation that keeps your team informed and your content pipeline running on autopilot. Free consultation, no commitment.