Stripe Google Sheets Email Automation Accounts Receivable

Automate Unpaid Stripe Invoice Reminders

Track late payments in Google Sheets, send professional reminders, and escalate repeat offenders to management

Get This Workflow → Make.com · Stripe · Free Template
Make.com workflow diagram for Stripe invoice reminder automation

What This Workflow Does

Late payments create cash flow problems and administrative headaches. This automation solves three critical accounts receivable challenges:

First, it automatically identifies unpaid Stripe invoices according to your payment terms. Second, it maintains a Google Sheets record of all late payments for audit purposes and pattern recognition. Third, it escalates chronic late payers to management after multiple defaults, ensuring serious cases get personal attention while maintaining professional relationships.

How It Works

1. Monitor Stripe for unpaid invoices

The workflow checks your Stripe account daily for invoices that have passed their due date without payment. It captures invoice details, customer information, and days overdue.

2. Log defaults in Google Sheets

Each unpaid invoice gets recorded in a designated Google Sheet with timestamp, amount, customer email, and payment status. This creates a searchable history of payment behavior.

3. Send tiered reminder emails

First-time offenders receive a polite payment reminder with invoice details and payment link. The system tracks which reminders have been sent to avoid duplicate communications.

4. Escalate repeat offenders

When the same customer accumulates multiple unpaid invoices (configurable threshold), the workflow notifies your management team via email with all relevant case details for personal follow-up.

Pro tip: Customize reminder email templates to match your brand voice - friendly for first notices, more urgent for subsequent reminders, always maintaining professionalism.

Who This Is For

This workflow benefits any business using Stripe for recurring billing or one-time invoices, particularly:

  • SaaS companies with subscription payments
  • Digital product sellers
  • Professional service providers
  • Marketplaces handling escrow payments
  • Businesses with Net 15/30 payment terms

What You'll Need

  1. A Stripe account with invoice data
  2. Google Sheets access (free with Google account)
  3. Email service (Gmail, SMTP, or transactional email provider)
  4. Make.com account (free tier available)

Quick Setup Guide

  1. Clone the template in your Make.com account
  2. Connect your Stripe account
  3. Create or designate a Google Sheet for payment tracking
  4. Customize email templates with your branding
  5. Set your escalation threshold (recommend 2-3 unpaid invoices)
  6. Test with a past-due invoice to verify all steps

Key Benefits

Improve cash flow by reducing average days outstanding. Automated reminders lead to 22% faster payments according to PYMNTS research.

Save 8+ hours/month per 100 invoices by eliminating manual payment tracking and reminder drafting. The system works while you sleep.

Maintain customer relationships with consistent, professional communication. Automated doesn't mean impersonal - templates preserve your brand voice.

Identify problem accounts early through the Google Sheets audit trail. Spot chronic late payers before they become collection cases.

Scale collections efficiently as your business grows. The system handles 10 or 10,000 invoices with equal reliability.

Frequently Asked Questions

Common questions about Stripe payment reminder automation

Most businesses send initial reminders 3-5 days after due date, with follow-ups every 7-10 days. This workflow lets you customize timing while maintaining professional communication.

For example: First reminder at day 5, second at day 15, final notice at day 25. Adjust based on your payment terms and customer relationships.

Google Sheets creates an audit trail showing payment history patterns. This helps identify chronic late payers and provides documentation if disputes arise or collections become necessary.

The spreadsheet becomes a valuable accounts receivable dashboard showing which customers consistently pay late, average days overdue, and amounts outstanding - data that informs credit decisions.

Automation eliminates manual checking, email drafting, and follow-up tracking. For 100 invoices/month, this saves 8-12 hours of administrative work while ensuring consistent communication.

Consider the manual alternative: Checking each invoice status, drafting personalized emails, tracking responses, and following up - all while trying to run your business. Automation handles this systematically.

Escalate after 2-3 unpaid invoices or when payment is 30+ days late. This workflow automatically flags repeat offenders so leadership can intervene with personalized outreach.

Management escalation serves two purposes: It shows customers you're serious about collections, and it prevents valuable accounts from slipping through the cracks due to impersonal automation.

Yes, the workflow supports fully branded email templates with your tone, payment links, and escalation protocols. Professional reminders maintain relationships while ensuring payment.

Effective templates include: Invoice details, clear payment instructions, consequences of non-payment (like service interruption), and contact information for questions or disputes.

Net 15 or Net 30 terms align well with automated reminders. Clearly state due dates on invoices and in initial communications to set expectations before reminders begin.

For subscription businesses, consider: "Payment due upon receipt" with a 5-day grace period before first reminder. This maintains cash flow while allowing for processing delays.

Absolutely. GrowwStacks specializes in tailored payment automation systems that integrate with your existing CRM, accounting software, and business processes for maximum efficiency.

Our custom solutions can incorporate: Payment plan options, late fee calculations, integration with your help desk, SMS reminders, and manager dashboards showing collection performance metrics.

  • Seamless integration with QuickBooks/Xero
  • Custom escalation paths by client tier
  • Real-time AR reporting dashboards

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