What This Workflow Does
This automation solves the common problem of manually transferring form submissions to your email marketing platform. Every time someone completes your Paperform, their information automatically syncs to your specified Mailchimp list as either a new subscriber or updated contact information.
The workflow intelligently checks whether each submitter already exists in your Mailchimp audience before taking action. This prevents duplicate entries while ensuring existing contacts have their information updated with the latest details from your form. It handles all the field mapping between Paperform responses and Mailchimp contact fields automatically.
How It Works
1. Paperform submission triggers the workflow
When someone submits your Paperform, the workflow immediately captures all their responses including email address, name, and any custom fields you've set up.
2. Mailchimp list verification
The system checks your specified Mailchimp list to determine if the submitter's email already exists in your audience.
3. Add or update subscriber
If the email is new, it creates a Mailchimp subscriber with all mapped fields. If the email exists, it updates that contact's information with the new form data.
4. Optional tagging and segmentation
You can configure the workflow to add tags or update segments based on specific form responses, enabling smarter email targeting.
Who This Is For
This automation benefits any business using Paperform for lead generation, event registrations, or customer surveys that needs to:
- Keep Mailchimp lists current with minimal effort
- Eliminate duplicate manual data entry between systems
- Ensure timely follow-up with new leads via email sequences
- Maintain accurate customer profiles across platforms
What You'll Need
- A Make.com account (free plan available)
- An active Paperform account with at least one form
- A Mailchimp account with an existing audience/list
- API keys for both Paperform and Mailchimp (provided in setup)
Quick Setup Guide
- Copy this template to your Make.com account
- Connect your Paperform account via API
- Connect your Mailchimp account via API
- Select your target Mailchimp audience/list
- Map Paperform fields to Mailchimp contact fields
- Test with a form submission and verify Mailchimp update
- Activate the workflow for automatic processing
Pro tip: Use Paperform's hidden fields to pass additional metadata (like lead source or campaign ID) to Mailchimp for better segmentation and reporting.
Key Benefits
Eliminate manual data entry - Save 2-5 hours per week by automatically syncing form submissions instead of copying/pasting between platforms.
Improve list accuracy - The workflow's duplicate prevention ensures your Mailchimp audience stays clean with no redundant contacts.
Faster lead follow-up - New subscribers are available for email sequences within minutes rather than waiting for manual processing.
Customizable field mapping - Match any Paperform question to specific Mailchimp fields, including custom merge variables.
Scalable solution - Handles 10 or 10,000 submissions with equal reliability, growing with your business needs.