What This Workflow Does
This automation solves the common problem of form responses getting stuck in spreadsheets instead of becoming active leads in your email marketing system. Every time someone completes your Typeform, their information automatically flows into MailerLite as a new subscriber.
The workflow eliminates manual copying and pasting of email addresses while ensuring no potential customer falls through the cracks. It works instantly, adding subscribers within seconds of form submission so you can begin nurturing them immediately with automated email sequences.
How It Works
1. Trigger: New Typeform Submission
The workflow starts when someone submits your Typeform. The automation watches for new responses in real-time.
2. Extract Form Data
The system pulls all relevant fields from the submission, including email address (required) plus any additional information like name, company, or custom answers.
3. Create MailerLite Subscriber
The workflow maps the Typeform fields to corresponding MailerLite subscriber fields, then creates a new contact in your list with all the collected data.
4. Optional: Group Assignment
Based on form responses, the automation can assign subscribers to specific groups in MailerLite for targeted email campaigns.
5. Success Confirmation
The system verifies the subscriber was added successfully and can optionally log the result or notify your team.
Who This Is For
This automation is perfect for:
- Marketers collecting leads through Typeform surveys, registrations, or contact forms
- Business owners running webinars or events who need to add attendees to email sequences
- Course creators using Typeform for enrollment who want students in their MailerLite nurture flow
- Any team spending hours manually transferring form responses to their email marketing system
What You'll Need
- An active Typeform account with at least one form collecting email addresses
- A MailerLite account with API access enabled
- Make.com account (free tier works for basic usage)
- 5-10 minutes to connect the services and map your form fields
Quick Setup Guide
- Copy this template to your Make.com account
- Connect your Typeform account in the first module
- Connect your MailerLite account in the subscriber creation module
- Map your Typeform fields to corresponding MailerLite subscriber fields
- Test with a real form submission to verify everything works
- Turn on the automation and start growing your list automatically
Key Benefits
Never miss a lead: Every form respondent becomes a subscriber instantly, eliminating manual transfer errors or forgotten submissions.
Faster email nurturing: New contacts enter your MailerLite sequences immediately when their interest is highest.
Better segmentation: Use all collected form data (not just email) to create targeted subscriber groups.
Hours saved weekly: No more copying/pasting email addresses or managing spreadsheets of form responses.
Scalable lead capture: Handle hundreds or thousands of form submissions without additional work.
Pro tip: Add a hidden field in Typeform to track the lead source, then use this in MailerLite to segment subscribers by which form or campaign they came from.