What This Workflow Does
Sales teams waste countless hours manually logging call activities in their CRM. This automation eliminates that friction by automatically creating HubSpot engagements whenever your team completes outgoing calls through Yodel.io.
The workflow captures essential call details like duration, timestamps, and participants, then creates a complete engagement record in HubSpot. This ensures your CRM always reflects the latest customer interactions without requiring reps to switch between systems or remember to log calls after busy days.
How It Works
1. Yodel.io triggers on call completion
The workflow activates whenever an outgoing call finishes in your Yodel.io account. Make.com receives the call data including duration, participants, and timestamps.
2. Data formatting and enrichment
The raw call data gets transformed into HubSpot's required format. You can customize this step to add call notes, score the interaction, or flag important calls for follow-up.
3. HubSpot engagement creation
Make.com creates a new engagement in HubSpot associated with the correct contact record. The engagement includes all call details and can be configured to trigger workflows in HubSpot like task creation or deal stage changes.
Pro tip: Add a second module to update custom contact properties in HubSpot with last call date or total call time for better reporting.
Who This Is For
This automation delivers the most value for:
- Sales teams making 20+ outbound calls daily
- Companies where CRM call logging compliance is below 70%
- Businesses using Yodel.io for call tracking and HubSpot as their primary CRM
- Managers who need accurate activity reporting without manual data entry
What You'll Need
- Active Yodel.io account with outgoing call capabilities
- HubSpot CRM account with API access enabled
- Make.com account (free tier works for basic implementation)
- Admin access to both systems for initial setup
Quick Setup Guide
- Copy this template to your Make.com account
- Connect your Yodel.io and HubSpot accounts
- Test with a sample call to verify data mapping
- Deploy to production and monitor for 24 hours
- Optional: Customize engagement types or add call scoring
Key Benefits
Eliminate manual data entry: Save 5-10 hours per rep weekly by automatically logging every call.
Improve CRM accuracy: Achieve 100% call logging compliance versus typical 60-70% manual rates.
Enhance customer insights: Build complete interaction histories with accurate timestamps and durations.
Accelerate follow-ups: Trigger HubSpot workflows immediately after important calls.
Better reporting: Track call metrics by rep, campaign, or outcome directly in HubSpot.