What This Workflow Does
This automation solves a critical gap between lead management systems and email marketing platforms. Many businesses capture leads in Pipefy but then manually transfer them to AWeber for email campaigns - a time-consuming process prone to errors and delays.
The workflow automatically creates AWeber subscribers whenever new cards are added to specified Pipefy pipelines. It maps relevant contact information from Pipefy fields to corresponding AWeber subscriber fields, ensuring complete and accurate data transfer without human intervention.
How It Works
1. Pipefy triggers the workflow
The automation monitors your Pipefy board for new card creations. Each time a card is added to your selected pipeline, Make.com receives the card details including all field values.
2. Data is formatted for AWeber
The workflow extracts specific fields from the Pipefy card (like name, email, custom fields) and structures them according to AWeber's subscriber API requirements. You can customize which Pipefy fields map to which AWeber fields.
3. Subscriber is created in AWeber
Make.com sends the formatted data to AWeber's API, creating a new subscriber in your specified list. The workflow can optionally apply tags or add subscribers to multiple lists based on Pipefy card properties.
Pro tip: Add a delay module before the AWeber step to schedule subscriber additions for optimal email send times based on your audience's timezone.
Who This Is For
This integration delivers the most value for:
- Marketing teams managing both leads and email campaigns
- Sales organizations using Pipefy for deal tracking
- Businesses running webinar or event follow-up sequences
- Agencies servicing clients with Pipefy and AWeber stacks
- Companies with high-volume lead capture needing instant email onboarding
What You'll Need
- A Make.com account (free plan sufficient for basic usage)
- Pipefy account with admin access to your pipeline
- AWeber account with API access enabled
- Clear mapping of which Pipefy fields contain subscriber data
- Optional: AWeber list IDs for segmentation
Quick Setup Guide
- Clone the template in your Make.com account
- Connect your Pipefy account and select the source pipeline
- Connect your AWeber account and choose the target list
- Map Pipefy card fields to AWeber subscriber fields
- Test with sample cards and verify AWeber subscriber creation
- Activate the scenario to begin live processing
Key Benefits
Eliminate 5-10 hours per week of manual data transfer between systems, allowing your team to focus on higher-value activities.
Improve email conversion rates by 30-50% by ensuring leads receive welcome emails immediately while engagement is highest.
Reduce onboarding errors to near-zero by removing manual copying/pasting of contact information between platforms.
Enable sophisticated segmentation by using Pipefy workflow data to trigger targeted AWeber email sequences.
Scale your lead-to-subscriber process without adding staff as your business grows.