Make.com LinkedIn Gmail Lead Generation Marketing Automation

Automate LinkedIn Lead Reports to Gmail

Get a weekly email with new lead count and details from LinkedIn Lead Gen Forms—no manual checking required.

Get This Workflow → Make.com · LinkedIn & Gmail · Free Template
Diagram showing automation from LinkedIn Lead Gen Forms to a Gmail report with lead details

What This Workflow Does

Running LinkedIn lead generation campaigns is effective, but manually tracking results is a time-consuming hassle. Marketing and sales teams often waste hours each week logging into LinkedIn, exporting form data, compiling spreadsheets, and emailing summaries. This manual process is prone to delays and errors, causing missed follow-up opportunities and unclear campaign performance.

This automation solves that problem. It acts as your personal reporting assistant, connecting directly to your LinkedIn Lead Gen Forms. Every Monday morning, it automatically fetches all new submissions from the past seven days, counts them, compiles the lead details, and sends a clean, formatted report directly to your Gmail inbox. You get consistent, actionable data without ever having to lift a finger, freeing up your time for strategic work.

How It Works

The workflow runs on a scheduled timer, creating a reliable "set-and-forget" system for lead reporting.

Step 1: Scheduled Trigger

Every Monday at 9 AM, the workflow automatically activates. This scheduled trigger ensures you start your week with a fresh lead report, providing perfect timing for sales team meetings and weekly planning.

Step 2: Fetch LinkedIn Lead Data

The automation connects to the LinkedIn API using your credentials. It requests all submissions from your specified Lead Gen Form(s) that were collected in the last 7 days. This lookback window is configurable to match your reporting cycle.

Step 3: Process and Count Leads

The system processes the returned data, extracting key details for each lead like name, email, company, and job title. Simultaneously, it counts the total number of new submissions, giving you the crucial "lead count" metric at a glance.

Step 4: Format and Send Email via Gmail

All the compiled information is formatted into a clear, readable email. The subject line states the lead count and date range. The email body lists each new lead with their details. This report is then sent automatically from your connected Gmail account to your designated recipient(s).

Pro tip: Use this email report as a weekly agenda item for your sales huddle. The lead list provides immediate talking points for lead assignment and qualification discussions.

Who This Is For

This template is ideal for B2B marketing teams, sales operations managers, solopreneurs, and agencies that run LinkedIn advertising campaigns. If you use LinkedIn Lead Gen Forms to capture prospects and need a reliable way to get those leads to your team without manual work, this automation is for you. It's especially valuable for businesses that track weekly lead generation metrics or have a sales process that relies on prompt lead follow-up.

What You'll Need

  1. A Make.com account (free tier works for this workflow).
  2. A LinkedIn Ad Account with active Lead Gen Forms and the necessary API permissions (via LinkedIn Campaign Manager).
  3. A Gmail account to send the automated reports.
  4. The specific LinkedIn Lead Gen Form ID(s) you want to track.
  5. The email address(es) where the weekly report should be delivered.

Quick Setup Guide

You can have this automation running in under 15 minutes.

  1. Clone the Template: Click "Get This Workflow" and duplicate the scenario into your Make.com account.
  2. Connect LinkedIn: In the first module, authorize Make.com to access your LinkedIn Ad Account. Select the correct Ad Account and enter your Lead Gen Form ID.
  3. Configure the Schedule: The timer is set for Mondays at 9 AM. Adjust this in the Schedule module if you prefer a different day or time.
  4. Connect Gmail: Authorize the Gmail module with the account you want to send reports from.
  5. Set Email Details: Enter the recipient email address and customize the email subject/body if desired. The template includes placeholders for the lead count and details.
  6. Test & Activate: Run a single test cycle to ensure data flows from LinkedIn to your inbox correctly. Once confirmed, turn the scenario ON.

Key Benefits

Save 2-3 hours per week on manual reporting. Eliminate the repetitive task of logging in, downloading, and formatting LinkedIn lead data. This time can be reinvested into analyzing campaign performance or engaging with leads.

Ensure zero leads are missed or forgotten. With an automatic Monday morning report, your sales team is immediately aware of all new prospects from the previous week, drastically reducing follow-up lag and improving conversion rates.

Gain consistent, reliable campaign metrics. Receive a standardized lead count report every week, making it easy to track performance trends over time and measure the ROI of your LinkedIn ad spend accurately.

Improve team alignment and accountability. The shared email report creates a single source of truth for new leads, ensuring marketing and sales are on the same page and can quickly discuss lead distribution.

Create a foundation for advanced automation. This workflow is a perfect first step. Once running, you can easily extend it to add leads directly to your CRM, send personalized welcome emails, or trigger Slack notifications for hot leads.

Frequently Asked Questions

Common questions about LinkedIn lead automation and integration

You can automate LinkedIn lead follow-up by connecting LinkedIn Lead Gen Forms to your email or CRM. A workflow can instantly send lead details to your sales team, trigger a welcome email, or log the lead in your system, ensuring no lead is forgotten and speeding up response times dramatically.

For example, a consulting firm could set up an automation where a new LinkedIn lead automatically receives a personalized email with a case study, while their details are added to a tracking sheet for the sales director to review.

Integrating LinkedIn with Gmail centralizes lead notifications. Instead of logging into LinkedIn daily, you receive a scheduled digest email with all new leads. This saves time, reduces manual data entry errors, and ensures your sales team has a consistent, actionable report without switching between platforms.

This integration turns your inbox into a command center for lead flow. It's particularly beneficial for remote teams who need a simple, unified way to stay updated on new prospect activity from their campaigns.

Businesses track LinkedIn ad performance by monitoring form submissions, cost per lead, and lead quality. Automation can help by pulling submission data regularly and compiling it into reports. This provides real-time insights into which campaigns are working, allowing for quicker budget adjustments and strategy optimization.

Key metrics to track include:

  • Weekly/Monthly lead volume trends
  • Lead source (which specific ad or form)
  • Submission-to-contact rate

The best way is to implement an automated lead routing system. As soon as a form is submitted, the lead's information should be sent directly to a sales rep's inbox or CRM. Setting up alerts and scheduled summary emails ensures the team is always aware of new prospects, preventing leads from going cold.

Speed is critical in lead response. Studies show contacting a lead within 5 minutes makes you 10x more likely to qualify them. Automation ensures you meet this golden window consistently, even outside business hours.

Yes, you can use automation to pre-qualify leads. Based on the information submitted in the LinkedIn form (like job title, company size, or specific answers), you can set up rules to score the lead, assign it to the right salesperson, or even send targeted follow-up content, making your sales process more efficient.

For instance, leads from "Director" level titles could be routed to a senior account executive, while leads requesting a demo could instantly receive a calendar booking link.

Absolutely. Using automation platforms like Make.com, you can sync LinkedIn Lead Gen Form submissions directly to popular CRMs like Salesforce, HubSpot, or Pipedrive. This eliminates manual data transfer, ensures your CRM is always up-to-date, and allows for seamless lead nurturing and tracking across your entire sales pipeline.

This integration creates a complete lead journey from first click on LinkedIn to closed deal in your CRM, providing invaluable data for measuring marketing attribution and sales effectiveness.

Yes, GrowwStacks specializes in building custom LinkedIn lead automation systems. We can design a workflow that fits your specific sales process, integrating LinkedIn with your CRM, email, Slack, or other tools. We'll handle the setup, testing, and provide guidance to ensure you capture and follow up on every lead effectively.

Our custom solutions go beyond basic reporting. We can build automations that:

  • Route leads based on territory or product interest
  • Enrich lead data with additional firmographic info
  • Create tasks in your project management tool for follow-up

Need a Custom LinkedIn Lead Automation?

This free template is a starting point. Our team builds fully tailored automation systems for your specific business needs.

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