What This Workflow Does
Product teams often collect feedback through multiple channels—support tickets, survey responses, sales calls, and community forums. Manually consolidating this data into Productboard is a tedious, error-prone task that steals time from actual product strategy. This automation solves that by creating a seamless pipeline from Google Sheets, a universal collection tool, directly into Productboard as structured notes.
The workflow periodically checks a designated Google Sheet for new rows. Each row, representing a piece of feedback or a feature request, is automatically transformed into a Productboard note. Fields like title, description, tags, and user persona are mapped from your Sheet columns, ensuring every insight is captured consistently and is immediately actionable for your product team.
How It Works
The automation runs on a schedule you control, creating a hands-off flow that keeps your product backlog fresh.
Step 1: Monitor Google Sheets for New Rows
The scenario starts by watching your specified Google Sheet. It uses a "Watch Rows" module to detect any new rows added since the last check. You define the sheet and worksheet, and the automation only processes new entries, avoiding duplicates.
Step 2: Structure the Data
Each column from the row is parsed. You can map columns like "Feedback Summary" to the note title, "Detailed Description" to the note body, and "Request Type" to Productboard tags. This step ensures the data fits Productboard's format.
Step 3: Create the Note in Productboard
The workflow authenticates with your Productboard account and creates a new note in your chosen project. It populates all mapped fields, attaches the submitting user's details if available, and can even set initial sentiment or priority based on Sheet data.
Pro tip: Use a standardized Google Form to feed data into your Sheet. This guarantees consistent column structure and data quality, making the automation mapping flawless and reliable.
Who This Is For
This template is ideal for product managers, product operations specialists, and customer success teams in SaaS or tech companies. It's perfect for teams using Productboard for roadmap management but collecting raw feedback elsewhere. If your team wastes time copying user quotes from spreadsheets, CSAT surveys, or meeting notes into your product tool, this automation will give you that time back.
Startups and scale-ups will find it invaluable for building a customer-centric culture without adding administrative overhead. It also serves larger enterprises looking to unify feedback from multiple departments (Support, Sales, Marketing) into a single product intelligence hub.
What You'll Need
- A Make.com account (free tier works for this workflow).
- A Google Sheets spreadsheet with your feedback data. You can start with the provided sample template.
- A Productboard account with API access enabled (available on paid plans).
- API connection details for both services (Make.com will guide you through the secure OAuth process).
Quick Setup Guide
You can have this automation running in under 15 minutes.
- Get the template: Click "Get This Workflow" to copy the scenario to your Make.com account.
- Prepare your Sheet: Duplicate the sample Google Sheet or adapt your own, ensuring column headers are clear.
- Connect accounts: In Make.com, authorize the Google Sheets and Productboard modules by logging into your accounts.
- Map the fields: Point the Google Sheets module to your specific file and worksheet. Then, map each Sheet column to the corresponding Productboard note field (e.g., Column A → Note Title).
- Set the schedule: Configure the scheduler to run as often as needed (default is every 15 minutes). Activate the scenario.
Key Benefits
Eliminate manual data entry and save 5-10 hours per week. Product managers and ops teams no longer need to act as human routers for feedback, freeing them for strategic analysis and customer interviews.
Improve product decision quality with complete, real-time data. By automatically funneling all feedback into Productboard, you build a comprehensive picture of user needs, reducing bias from only the loudest voices or most recent inputs.
Speed up your feedback loop and increase team responsiveness. Customer suggestions appear in the product team's workflow within minutes of submission, not days, allowing for quicker acknowledgment and prioritization.
Create a scalable system for gathering insights from any source. Use Google Sheets as a universal inbox for feedback from Typeform, email parsers, Slack bots, or Zendesk, then let this automation handle the final mile into Productboard.