Make.com Email Marketing Chatbot Lead Capture Automation

Automatically Add Chatbot Leads to Your Mailrelay List

Capture every website visitor who chats with Cliengo and instantly add them as a subscriber to your Mailrelay email list—fully automated with Make.com.

Get This Workflow → Make.com · Cliengo to Mailrelay · Free Template
Make.com workflow diagram showing Cliengo ChatBot connected to Mailrelay for adding subscribers

What This Workflow Does

Website chatbots are powerful for capturing leads, but that data often gets stuck in a separate system. Manually copying emails from Cliengo into Mailrelay is tedious, error-prone, and leads to missed opportunities. This automation solves that by creating a seamless bridge between conversation and campaign.

Every time a chat session ends on your website via Cliengo ChatBot, this Make.com workflow triggers. It takes the visitor's contact information—typically their email and name—and automatically adds them as a new subscriber to a specified list in your Mailrelay account. This turns real-time engagement into a long-term marketing relationship without a single manual step.

The business value is clear: you grow your email list consistently from your most engaged visitors. These are warm leads who have already shown interest by initiating a chat. By adding them to your email sequences instantly, you increase conversion rates and save your team hours of administrative work each week.

How It Works

The workflow operates on a simple trigger-action principle, orchestrated by Make.com to ensure reliability and speed.

Step 1: Monitor Cliengo for Completed Conversations

Make.com watches your Cliengo account using a scheduled trigger or webhook. When a chat conversation concludes, it captures the event data. This includes the timestamp, the contact details provided by the visitor, and any custom fields you've set up in your chatbot flow.

Step 2: Parse and Format the Lead Data

The workflow's router and data transformation modules extract the essential information. It maps the Cliengo fields (like 'email' and 'firstName') to the corresponding subscriber fields required by Mailrelay's API. This step ensures clean, structured data is ready for transfer.

Step 3: Add Subscriber to Mailrelay

Make.com sends an API call to your Mailrelay account with the formatted lead data. The contact is added to your chosen subscriber list. You can configure options like double opt-in or tagging based on the chat topic, making the integration adaptable to your email marketing strategy.

Pro tip: Use this workflow to segment leads automatically. Route contacts from chats about "pricing" to a "Hot Leads" list in Mailrelay, and those asking for "brochures" to a "Nurture" list for different email sequences.

Who This Is For

This automation is ideal for any business using Cliengo ChatBot on their website that wants to scale their email marketing efforts efficiently.

  • Marketing Teams: Who need to grow their email list with qualified leads and hate manual data entry.
  • Small Business Owners: Who use chatbots for customer service and want to follow up with promotional offers via email.
  • Sales-Driven Companies: Where immediate lead follow-up is critical, and adding contacts to a CRM or email list instantly can shorten the sales cycle.
  • Agencies: Managing multiple client websites who want to standardize and automate lead capture processes across all accounts.

What You'll Need

  1. A Make.com account (free tier available).
  2. An active Cliengo ChatBot account with conversations enabled on your website.
  3. A Mailrelay account with API access enabled (check your plan settings).
  4. The API keys or connection credentials for both Cliengo and Mailrelay, which you'll enter once during setup.
  5. A clear idea of which Mailrelay subscriber list you want to add new contacts to.

Quick Setup Guide

You can have this automation running in under 15 minutes.

  1. Clone the Template: Click "Get This Workflow" to open the template in your Make.com account and create a copy.
  2. Connect Cliengo: In the first module, authorize Make.com to access your Cliengo account using your API credentials.
  3. Connect Mailrelay: In the "Add Subscriber" module, authorize the connection to your Mailrelay account.
  4. Configure Mapping: Ensure the data from Cliengo (e.g., 'email') is correctly mapped to the required fields in Mailrelay (e.g., 'email').
  5. Select Your List: Choose the specific Mailrelay list where new subscribers should be added.
  6. Test & Activate: Run a test by having a simulated chat end. Check that a test subscriber appears in your Mailrelay list, then turn the scenario on.

Key Benefits

Eliminate Manual Data Entry: Save 2–5 hours per week that your team would spend copying and pasting lead information from the chatbot dashboard to your email marketing platform.

Capture 100% of Chatbot Leads: No lead falls through the cracks. Every conversation, even those that happen outside business hours, automatically grows your email list, potentially increasing lead volume by 20–30%.

Speed Up Lead Nurturing: Contacts are added to Mailrelay in real-time. This allows your automated welcome email sequence to start within minutes of their chat, significantly improving engagement and conversion rates.

Improve Data Accuracy: Automated transfer removes human error from the process. Email addresses are copied correctly every time, reducing bounce rates and ensuring clean list hygiene.

Scale Marketing Efforts: This setup works 24/7 without supervision. As your website traffic grows, your lead capture and list building system scales automatically alongside it.

Frequently Asked Questions

Common questions about chatbot and email marketing automation

Connecting your chatbot to your email tool ensures no lead is lost. Every visitor who chats becomes a subscriber instantly, allowing you to nurture them with automated sequences. This turns casual conversations into measurable marketing opportunities and grows your list without manual data entry.

For example, a visitor asking about your services is already interested. Adding them to a "Product Info" email series right away keeps your brand top-of-mind and guides them toward a purchase, dramatically increasing the return on your chatbot investment.

Cliengo ChatBot captures leads 24/7 by engaging website visitors with automated conversations. It qualifies leads by asking questions and collects contact details like email and name. The main benefit is converting passive traffic into actionable leads even when your team is offline, increasing overall conversion rates.

Beyond capture, it provides context. You can see what pages users were on and what they asked about. This qualitative data, when sent to your email platform, allows for highly personalized follow-up campaigns that resonate better than generic blasts.

Mailrelay lets you send automated welcome emails, educational content, and promotional campaigns to leads captured via Cliengo. By adding leads directly to a list, you can segment them based on their chat topic and send targeted follow-ups, turning a one-time interaction into a long-term customer relationship.

The automation ensures the nurturing process begins immediately. A lead who chatted at 2 AM can receive a welcome email by 2:05 AM, capitalizing on their peak interest. This timely, automated communication builds trust and moves leads down the funnel faster.

Typically, the contact's email address and first name are transferred. Depending on your chatbot configuration, you might also send custom fields like phone number, company, or the specific inquiry topic. This data populates subscriber fields in Mailrelay, enabling personalized email marketing from the first message.

You control the mapping. If your chatbot asks "What product are you interested in?", that answer can be sent as a tag or custom field to Mailrelay. This allows for dynamic content in your emails, such as mentioning the specific product they asked about.

Yes, you can build segmentation logic within Make.com. For example, you can route leads to different Mailrelay lists based on keywords from their chat or the page they visited. This allows for immediate targeting, such as sending product-specific follow-ups to highly interested leads, improving campaign relevance.

Simple scoring can be added by checking for intent signals. A lead who asks for a "demo" or "quote" could be tagged as "Sales Qualified" in Mailrelay, alerting your sales team via a separate automation while also adding them to a high-priority email track.

The transfer is highly reliable when using Make.com as the automation platform. It acts as a secure middleware, monitoring Cliengo for new conversations and instantly pushing data to Mailrelay's API. The process runs in real-time with error handling, ensuring data integrity and eliminating manual sync delays.

Make.com provides execution logs for every transfer. If an error occurs (like an invalid email format), you can set up notifications or error-handling routes to address the issue, guaranteeing your automation is robust and your list remains clean.

Beyond Mailrelay, you can connect Cliengo to CRM systems like HubSpot, task managers like Trello, or notification apps like Slack. Automations can include creating support tickets, sending SMS alerts to sales teams, or logging leads in a spreadsheet. This centralizes lead management across your entire business stack.

For instance, a high-value lead could trigger a multi-step automation: add to Mailrelay for nurturing, create a deal in your CRM, and post a message in your sales team's Slack channel—all from a single chatbot conversation, ensuring no opportunity is missed.

Yes, GrowwStacks specializes in building custom automation systems. We can tailor a workflow to your specific chatbot, email platform, and business rules. Our team handles the integration, testing, and ongoing support, ensuring you capture and nurture every lead efficiently without technical hassle.

We'll assess your current tools, desired outcomes, and data flow to design a solution that fits perfectly. Whether you need complex segmentation, multi-app triggers, or dedicated monitoring, we build it so you can focus on growing your business.

  • Tailored integration with your exact email marketing platform.
  • Custom logic for lead scoring and routing.
  • Ongoing maintenance and optimization support.

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