Make.com Marketing Automation Lead Capture Unbounce SharpSpring

Automate Lead Creation from Unbounce to SharpSpring

Capture every landing page lead instantly in your CRM. Eliminate manual entry, speed up sales follow-up, and never miss a potential customer again.

Get This Workflow → Make.com · Marketing · Free Template
Diagram showing automation flow from Unbounce form submission to SharpSpring lead creation

What This Workflow Does

For marketing and sales teams, the gap between a visitor filling out a landing page form and that lead entering the sales pipeline is a critical vulnerability. Manual processes where someone must export a CSV from Unbounce and import it into SharpSpring are slow, error-prone, and can cause leads to go cold. This automation solves that by creating a seamless, instant bridge between your lead capture and your CRM.

Every time a prospect submits a form on your Unbounce landing page, this workflow triggers automatically. It takes the submitted data—like first name, last name, and email—and uses it to create a fully-fledged lead record in your SharpSpring account within seconds. This ensures your sales team has immediate visibility and can begin engagement while the lead's interest is at its peak, transforming your lead capture from a passive collection tool into an active sales engine.

How It Works

The automation operates on a simple but powerful trigger-action principle, ensuring reliability and speed.

Step 1: The Unbounce Form Submission

The workflow is constantly monitoring your specified Unbounce form for new submissions. The moment a visitor clicks "submit," the automation is triggered, and the data from the form fields is captured.

Step 2: Data Parsing and Preparation

The captured data is then structured and prepared for SharpSpring. The workflow maps the Unbounce field values (e.g., first_name, email_address) to the corresponding field names required by the SharpSpring API. This step ensures clean, formatted data is sent.

Step 3: Creating the SharpSpring Lead

Using the prepared data, the workflow makes an authenticated API call to your SharpSpring account. It creates a new lead contact, populating all the provided information. You can configure it to also add tags, assign a lead source (e.g., "Unbounce: eBook Download"), or even trigger an internal notification.

Pro tip: Extend this workflow by adding a module to send a personalized welcome email from your email marketing platform (like Mailchimp or ActiveCampaign) the moment the lead is created in SharpSpring, creating a truly instant nurture sequence.

Who This Is For

This automation is ideal for any business using Unbounce for lead generation and SharpSpring for CRM and marketing automation. It's particularly valuable for:

  • Marketing Agencies managing client campaigns who need to prove fast lead follow-up and ROI.
  • B2B Sales Teams where lead quality is high and immediate contact is crucial for conversion.
  • SaaS Companies running targeted ad campaigns to demo sign-ups or free trial requests.
  • Small Business Owners wearing multiple hats, who cannot afford to waste time on manual data entry or miss a lead.

What You'll Need

To clone and use this template successfully, ensure you have the following set up and ready:

  1. An active Make.com account (formerly Integromat).
  2. An Unbounce account with at least one published landing page containing a form.
  3. A SharpSpring account with administrative access to generate API credentials.
  4. Your Unbounce form should collect, at a minimum, these three fields: First Name, Last Name, and Email Address.
  5. (Recommended) A basic understanding of how to find API keys or set up OAuth connections in SharpSpring.

Quick Setup Guide

Get your automation live in under 15 minutes by following these steps:

  1. Clone the Template: Click the "Get This Workflow" button above to open the template in your Make.com account and create a copy.
  2. Connect Unbounce: In the first module, authorize Make.com to access your Unbounce account and select the specific form you want to monitor.
  3. Connect SharpSpring: In the "Create Lead" module, add your SharpSpring API credentials (API Key, Secret Key, and Account ID). Make.com will guide you through this secure connection.
  4. Map Your Fields: Match the data from the Unbounce submission (e.g., formData.firstName) to the correct SharpSpring lead fields (e.g., firstName). The template provides a standard mapping you can adjust.
  5. Test and Activate: Use the "Run once" feature in Make.com to submit a test entry on your Unbounce form. Verify the lead appears correctly in SharpSpring. Once confirmed, turn the scenario "ON."

Key Benefits

Eliminate 100% of manual data entry for leads coming from your Unbounce pages. This reclaims 2-5 hours per week for your marketing or sales ops team, time better spent on strategy or outreach.

Reduce lead response time from hours to under 60 seconds. Speed is the single biggest factor in lead conversion. This automation ensures your team can contact a prospect while your offer is still top of mind.

Guarantee 100% data capture accuracy. No more typos from copying emails or missing submissions from a forgotten CSV export. Every lead is captured perfectly, improving your database quality.

Create a scalable foundation for your marketing tech stack. This is the first link in a powerful automation chain. Once leads are in SharpSpring instantly, you can automate scoring, segmentation, and multi-channel nurturing with ease.

Improve campaign attribution and ROI tracking. By automatically tagging leads with the specific Unbounce landing page as the source, you gain clear insights into which campaigns and pages are generating the most valuable leads.

Frequently Asked Questions

Common questions about Unbounce and SharpSpring automation and integration

Connecting Unbounce to SharpSpring ensures leads from your landing pages are instantly added to your CRM for immediate follow-up. This eliminates manual data transfer, reduces lead response time from hours to seconds, and prevents leads from falling through the cracks, directly improving conversion rates.

For example, if you're running a paid ad campaign to an Unbounce page, a lead that submits at 5 PM can be contacted by a sales rep by 5:05 PM, capitalizing on peak interest instead of waiting until the next morning.

Automating lead capture saves significant administrative time, ensures 100% data accuracy by removing human error, and allows your sales team to contact hot leads within minutes. This speed and reliability can increase lead-to-customer conversion by up to 30% by capitalizing on immediate prospect interest.

Beyond speed, it creates a reliable system. You never have to worry about forgetting to check a form or misplacing a download. Your marketing-to-sales handoff becomes a seamless, automated process that works 24/7.

Yes, automation platforms like Make.com allow you to map any custom field from your Unbounce form to corresponding fields in SharpSpring. You can capture phone numbers, company names, lead sources, or custom questions and have that rich data populate directly in the new lead profile for better segmentation and personalization.

This means if you ask "What's your biggest challenge?" on your form, that qualitative data is saved with the lead, allowing for highly tailored follow-up emails or sales calls.

With this automation, a new lead appears in SharpSpring within 10-30 seconds of the Unbounce form submission. This near-instant sync means your sales team can set up automated welcome emails or trigger sales alerts immediately, while the lead's intent is highest, dramatically improving engagement.

The speed is consistent regardless of time of day or week, ensuring weekend or after-hours submissions are captured with the same urgency as business-hour leads.

Robust automations include error handling. If a connection fails or data is missing, the workflow can pause and send an alert to your team via email or Slack. It can also log the failed submission for manual review, ensuring no lead is permanently lost and issues can be resolved quickly.

Best practices include:

  • Setting up error notification modules.
  • Using a "dead letter" spreadsheet to log failed attempts.
  • Building in data validation checks before the API call.

Absolutely. When creating the lead, you can configure the automation to assign tags, add the lead to a specific campaign, or change their lifecycle stage based on the Unbounce landing page they came from. This allows for automated, personalized nurturing paths from the very first touchpoint.

For instance, a lead from a "Webinar Sign-Up" page can be tagged "Webinar Attendee" and enrolled in a pre-webinar email sequence, all without any manual intervention from your team.

Yes. Reputable automation tools use secure OAuth connections and API keys, ensuring data is encrypted in transit. The data flows directly from Unbounce to SharpSpring without being stored unnecessarily on third-party servers, maintaining compliance with standard data protection practices for marketing automation.

Always use the official, secure connection methods provided by each platform (like OAuth 2.0) rather than sharing plain-text passwords, and ensure your Make.com scenario access is restricted to authorized team members.

Yes, GrowwStacks specializes in building custom automation solutions. We can design a workflow that integrates your specific Unbounce forms with SharpSpring, including complex field mapping, conditional logic, and connections to other tools like your email platform or calendar for a complete lead management system.

Our consultants will analyze your process and build a solution that not only transfers data but also automates lead scoring, notification alerts to your sales team, and even follow-up task creation, ensuring you get a system tailored to your unique sales cycle and team structure.

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