What This Workflow Does
This automation solves a common problem for businesses running Facebook lead generation campaigns - the need to manually transfer leads between marketing and sales systems. When a potential customer submits information through your Facebook Lead Ad, this workflow automatically creates a subscriber in your MailerLite email marketing platform while simultaneously adding them as a contact in HubSpot CRM.
The solution eliminates duplicate data entry, ensures immediate follow-up from both marketing and sales teams, and maintains data consistency across systems. By syncing leads in real-time, you can trigger targeted email nurturing sequences while giving your sales team fresh, qualified leads to pursue.
How It Works
1. Facebook Lead Ads Trigger
The workflow activates whenever someone submits your Facebook Lead Ad form. It captures all form field data including email, name, phone number, and any custom fields you've configured.
2. Data Processing
The system maps Facebook form fields to corresponding fields in MailerLite and HubSpot. You can customize this mapping to ensure data lands in the right places in each system.
3. Dual System Sync
The workflow simultaneously creates a new subscriber in your MailerLite account (adding them to specified groups) and creates a new contact record in HubSpot CRM (with proper lifecycle stage and owner assignment).
4. Confirmation & Error Handling
The system verifies successful creation in both platforms and can notify your team if any issues occur during the sync process.
Pro tip: Add a delay module before the HubSpot step to give MailerLite time to process the subscriber before your sales team reaches out.
Who This Is For
This workflow is ideal for:
- Marketing agencies managing Facebook ads for clients
- B2B companies running lead generation campaigns
- E-commerce brands collecting subscriber leads
- Businesses using both email marketing and CRM systems
- Teams wanting to eliminate manual lead distribution
What You'll Need
- A Facebook Lead Ads account with an active lead form
- A MailerLite account with API access enabled
- A HubSpot CRM account with developer permissions
- A Make.com account (formerly Integromat)
- Facebook form fields that collect at minimum an email address
Quick Setup Guide
- Clone the template in your Make.com account
- Connect your Facebook Lead Ads account
- Authenticate your MailerLite and HubSpot accounts
- Map form fields between systems (email → email, etc.)
- Specify MailerLite groups and HubSpot properties
- Test with a sample lead submission
- Activate the scenario for live processing
Key Benefits
Eliminate manual data entry - Save 5-10 minutes per lead by automatically distributing contact information rather than copying/pasting between systems.
Improve lead response time - Sales teams receive fresh leads in HubSpot within seconds, allowing faster follow-up while interest is highest.
Maintain marketing nurture streams - Email sequences begin immediately in MailerLite, keeping your brand top-of-mind with new leads.
Reduce human error - Automated field mapping ensures data consistency across platforms compared to manual transcription.
Gain full visibility - Marketing can track email engagement while sales tracks deal progression - all from the same original lead source.