Make.com Google Ads Email Automation PPC Reporting Marketing

Automate Your Google Ads Search Term Reports

Get daily performance insights emailed directly to your inbox. Stop manually logging in and save hours every week on PPC analysis.

Get This Workflow → Make.com · Google Ads · Free Template
Make.com workflow diagram showing automation from Google Ads to email

What This Workflow Does

For digital marketers and PPC managers, staying on top of search term performance is a non-negotiable but tedious task. Manually logging into Google Ads, navigating to the search terms report, filtering data, and then compiling insights for stakeholders can consume 5-10 hours per month. This process is not only time-consuming but also prone to inconsistency and delays in identifying budget-draining keywords or high-opportunity terms.

This automated workflow solves that problem entirely. It acts as your personal reporting assistant, connecting directly to your Google Ads account on a daily schedule. It fetches the latest search term data—including metrics like clicks, cost, and conversions—processes it, and sends a clean, formatted report directly to your specified email inbox (or your client's). This ensures you start each day with actionable insights, without ever having to open the Google Ads interface manually.

Pro tip: Use this automated report to quickly identify negative keyword opportunities. Any search term with high cost but zero conversions is a prime candidate to add to your negative keyword lists, preventing future wasted spend.

How It Works

The workflow follows a logical, step-by-step process to transform raw Google Ads data into a digestible email report.

Step 1: Scheduled Trigger

The automation begins with a schedule module, set by default to run every day at 9 AM. This time can be easily adjusted to weekly, bi-weekly, or any custom interval that fits your review cadence.

Step 2: Connect to Google Ads

Make.com securely authenticates with your Google Ads account using OAuth. You only need to authorize the connection once, granting read-only access to your campaign data.

Step 3: Execute the GAQL Query

The core of the workflow is a Google Ads Query Language (GAQL) module. This template uses a predefined query to pull specific fields for search terms—such as search term text, clicks, impressions, cost, and conversions. This query is fully customizable if you need additional metrics.

Step 4: Aggregate and Format Data

The raw data from Google Ads is then passed through an aggregator module. This tool structures the data, often calculating derived metrics like cost-per-click (CPC) or sorting terms by highest cost or highest conversions, preparing it for presentation.

Step 5: Compose and Send the Email

Finally, the formatted data is inserted into a professional email template within Make.com's email module. You define the recipient(s), subject line, and email body. The report is sent out automatically, delivering instant visibility into your PPC performance.

Who This Is For

This automation is a game-changer for several roles and business types:

  • PPC Agencies: Automate client reporting to demonstrate value and insights proactively, saving countless hours across multiple accounts.
  • In-House Marketing Teams: Keep your manager and team informed with daily or weekly performance snapshots without manual work.
  • E-commerce Businesses: Quickly spot which product-related search terms are driving sales and which are wasting ad spend.
  • Freelance Digital Marketers: Streamline your service delivery, allowing you to focus on strategy and optimization instead of data compilation.

What You'll Need

  1. A Make.com account (free tier available).
  2. A Google Ads account with active search campaigns.
  3. Access to the email address you want to use for sending the reports (Gmail, Outlook, SMTP, etc.).
  4. Basic understanding of the key Google Ads metrics you want to track (e.g., Cost, Conversions, Click-through Rate).

Quick Setup Guide

You can have this automation running in under 15 minutes.

  1. Clone the Template: Click the "Get This Workflow" button above to open the template in your Make.com account and create a copy.
  2. Connect Your Apps: In the first Google Ads module, click to add a connection. Authenticate with your Google Ads account. Then, connect your preferred email service (like Gmail) in the email module.
  3. Configure the Query (Optional): Review the GAQL query in the third module. If you want different metrics (e.g., adding "Conversion Value"), you can modify the SELECT statement here.
  4. Set Your Recipients: In the final email module, enter the destination email address(es), customize the subject line, and preview the email body to ensure the data table looks correct.
  5. Adjust the Schedule: Click the clock icon on the first module to change how often the report runs—daily, weekly, or on another schedule that suits you.
  6. Turn it On: Save your scenario and toggle the switch to "ON". Your first automated report will be sent at the next scheduled time.

Key Benefits

Save 5+ Hours Per Month on Manual Reporting. Eliminate the daily or weekly chore of logging in, exporting, and formatting data. This time can be reinvested into strategic campaign optimization.

Improve Campaign ROI with Faster Insights. Receive immediate alerts on which search terms are converting and which are wasting money, allowing you to make bid adjustments and add negative keywords faster.

Enhance Client and Stakeholder Communication. Automated, consistent reporting builds trust and transparency. Clients and managers appreciate proactive insights delivered directly to their inbox.

Reduce Human Error. Manual data entry and copy-pasting are eliminated. The data flows directly from Google Ads to the email, ensuring accuracy in every report.

Scale Your Reporting Effortlessly. Once set up for one Google Ads account, the same logic can be replicated for additional client accounts, scaling your reporting capacity without adding more work.

Frequently Asked Questions

Common questions about Google Ads automation and reporting

Search term analysis is critical because it reveals the actual queries people use to find your ads, showing intent. It helps you identify high-converting keywords to add to your campaigns and irrelevant or costly terms to add as negative keywords, directly improving ROI and reducing wasted ad spend.

Without this analysis, you're essentially advertising blind, potentially paying for clicks from users who have no intention of buying your product or service. It's the single most effective way to refine your keyword strategy.

For active campaigns, daily or weekly reviews are ideal. Frequent analysis allows you to quickly capitalize on emerging high-performing terms and block irrelevant searches before they drain your budget. Automation makes this consistent review process feasible without manual effort.

For smaller or lower-budget campaigns, a weekly review might suffice. The key is consistency; sporadic checks mean you miss trends and waste money in the interim.

Manual reporting is time-consuming, prone to human error, and often inconsistent. It requires logging into the platform, navigating complex interfaces, exporting data, and formatting it for stakeholders. This can take 30-60 minutes daily, pulling marketers away from strategic work like optimization and creative development.

Furthermore, manual processes are hard to scale across multiple client accounts and often lead to reporting delays, which can impact decision-making speed and campaign performance.

Yes, with tools like Make.com, you can fully customize reports. You can modify the GAQL query to include metrics like Cost per Conversion, Conversion Rate, or Impression Share. You can also filter data by campaign, date range, or performance threshold, tailoring the report to exactly what your team needs to see.

For example, you could create one report for executives showing top-level ROI and another for your PPC team detailing search query match types and quality scores.

Automated email reports ensure key stakeholders (like clients or managers) receive consistent, timely insights without asking. They foster data-driven decision-making, improve transparency, and save hours of manual compilation and communication each week, keeping everyone aligned on campaign performance.

This proactive communication builds trust and positions you as a strategic partner who is always on top of the data, rather than someone who only reports when asked.

Yes, when using official connectors. Make.com uses OAuth 2.0 for secure, token-based authentication. You grant limited, specific permissions (like 'read-only' for reporting), and the connection is encrypted. Always use official apps from the Make.com marketplace and review the permissions requested.

Best practices include using a dedicated Google Ads manager account for API connections and regularly reviewing connected apps in your Google account security settings.

Absolutely. GrowwStacks specializes in building tailored automation for PPC agencies and in-house marketing teams. We can create custom dashboards, multi-client reports, Slack alerts for budget thresholds, or integrate Google Ads data with your CRM for closed-loop attribution. We build to your specific workflow needs.

Whether you need to blend data from multiple ad platforms, automate complex bid rule adjustments, or create a client portal with live reports, our team can design and implement a solution that saves you time and provides a competitive edge.

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