What This Workflow Does
This automation solves the time-consuming process of manually checking and recording SEO metrics for websites. Marketing teams, agencies, and website owners often waste hours each month collecting Domain Authority (DA) and Page Authority (PA) scores from Moz to track performance trends.
The workflow automatically retrieves these key SEO indicators whenever a new website URL is submitted, then logs the data in Google Sheets with timestamps. This creates a historical record of metric changes, enabling data-driven SEO strategy adjustments without spreadsheet busywork.
How It Works
1. URL Collection
The workflow starts by receiving website URLs through your preferred input method - this could be a form submission, spreadsheet update, or direct API call. Each URL triggers the automation sequence.
2. Moz API Connection
The system authenticates with your Moz API credentials and requests the latest Domain Authority and Page Authority metrics for the submitted URL. Moz's servers process the request and return the current scores.
3. Data Processing
The workflow extracts the relevant DA and PA scores from Moz's API response, along with any additional available metrics like spam score or linking root domains.
4. Google Sheets Update
The processed SEO metrics are appended to your designated Google Sheet, including the URL, scores, and collection timestamp. This builds a searchable historical database of your website's authority metrics.
Pro tip: Add conditional formatting in Google Sheets to highlight significant DA/PA changes (≥5 points) for quick visual analysis.
Who This Is For
This automation delivers the most value for digital marketing agencies managing multiple client websites, eCommerce stores monitoring category page performance, and content teams tracking article authority over time. SEO consultants will appreciate the automated record-keeping for client reporting.
Businesses with investor reporting requirements benefit from the consistent metric tracking, while SaaS companies can use it to monitor landing page optimization efforts. Any organization with multiple web properties needing regular SEO health checks will save significant time.
What You'll Need
- Moz Pro account with API access (minimum Campaigns plan)
- Google Sheets document prepared with column headers
- n8n instance (cloud or self-hosted)
- Basic understanding of API authentication
Quick Setup Guide
- Download the JSON template file
- Import into your n8n instance
- Configure Moz API credentials in the HTTP Request node
- Connect your Google Sheets account
- Test with sample URLs to verify data flow
- Schedule automatic runs (daily/weekly)
Key Benefits
Save 5-8 hours monthly by eliminating manual SEO metric collection and spreadsheet updates. The automation handles all data gathering and recording.
Improve decision timing with immediate visibility into DA/PA changes rather than waiting for monthly manual checks. Catch ranking drops early.
Enhance client reporting with consistent, timestamped metric history that demonstrates SEO progress and justifies strategy adjustments.
Scale monitoring effortlessly by adding unlimited URLs to your tracking list without increasing workload. The system handles volume automatically.
Create audit trails with permanent records of metric changes that help analyze the impact of SEO campaigns and content updates.